Sunday 22 April 2012

Siri, Meet David 8

Have you been talking to Siri much lately? Sam has.
Siri is one of Apple's marketing hooks. Technically speaking, Siri is an "intelligent personal assistant" and "knowledge navigator" that functions as an app on the Apple iOS. Watching Mace Windu talk to his phone while he cooks Gazpacho would have looked crazy about 10 years ago, but now it just seems normal. It's amazing how far we've come in such a short time (my previous blog on Hologram Tupac is proof of that).

Siri is an application that could be loaded onto (or into) anything. Which means Apple could put Siri inside an android robot and "it" would function exactly the same. If Siri was an android, would we react to it differently? Yes. Would Apple be able to market it as effectively? No.

Creepy much?
It's the outside shell that society still has a problem with. As far as we've come, we still aren't ready to accept Androids as the norm. However, when it comes to what's inside the Android, the important stuff (AI), we're all quite happy to jump on board the Siri bandwagon and fill Apple's pockets with bucket loads of cash.
In South Korea, they've got Androids (Ever-3) advanced enough to sing, dance and act. Androids that could probably rock up on stage during The Voice and blow the judges away. Imagine the look on Seal's face when he spins the chair around to find an Android staring right back at him. Somehow I don't think "it" would make it to the next round.

If this is where we are now, where will be in another 10 years? Ridley Scott has been trying to shed some light on this for years and his upcoming movie "Prometheus" aims to provide us with a glimpse into the future. One of the major characters in Prometheus is David, who is an Android.

In what can only be described as a fantastic piece of viral digital marketing, Ridley Scott recently released a video that introduces the character of David in the form of an advertisement. Without further ado, I would like you to meet David 8:
 
Sign me up for a David 8! What are your thoughts on Androids? Post your thoughts in the comments section.

Now, out of 50 points, how did all of you score in my blog?
  • 10 Points - You have had a chat with Siri before
  • 10 Points - You know who Mace Windu is
  • 10 Points - You identified the robot pictured as being from the movie I,Robot
  • 10 Points - You know the name of the actor who plays David 8
  • 10 Points - You actually are an Android
- Digital Goose

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