While this all sounds great for brands trying to flog their products, it's certainly not the only way businesses can benefit from gamification. Cue CrossFit... a fitness program with gamification at its core; where the product is gamification!
If you haven't already heard of CrossFit, you will. It's a fitness program that, in recent years, has exploded into a worldwide craze (yes, just like Zumba). At its most basic level, CrossFit is a strength and conditioning fitness program that combines a number of traditional activities, ranging from weightlifting to medicine ball training, and presents them in short high intensity workouts (called Workouts of the Day or WODs).
CrossFit was founded in 1995 by Greg Glassman, who used the program to help train a police department. CrossFit has since been used all over the world by fire departments, military organisations and law enforcement agencies. However, it wasn’t until CrossFit affiliates started using scoring and ranking systems (game mechanics), to transform the WODs into a game, that the everyday customer started taking notice and getting involved.
How does it work? CrossFit practitioners complete a set WOD as fast as they can (using correct methods) and are timed doing so. Their times are used to rank them against other ‘CrossFitters’ (like Jye Smith). The rankings act like a leaderboard at the gym and the times are used in regular conversation among CrossFitters, i.e. ‘How fast can you do this WOD?’
CrossFit turned fitness into a sport using gamification.
CrossFit used gamification to put the call out for ‘Motivated People Only’ and what happened? Motivated people are turning up in droves, with cash in hand, just begging to be better customers. As a business, you need to put the call out to your customers and get them motivated, excited and involved!
And here's a bonus meme for all the CrossFitters out there. I know we've seen thousands of these over the last few weeks, and are sick to death of them, but one more won't hurt...
Now, out of 50 points, how did all of you score in my blog?
- 10 Points - You know what kipping is...
- 10 Points - You follow Jye Smith on Twitter
- 10 Points - You knew the guy in the image was doing a 'Snatch' (not this)
- 10 Points - You know what meme means, and are sick of 'What I Really Do'
- 10 Points - You timed yourself reading this blog, then re-read it to improve
Knocking it out of the park dude, you were born to blog.
ReplyDelete30 points!